A New View on Operating Systems and the Wold Wide Web

1. Introduction

The present day solutions for PaaS, IaaS or SaaS, revolve around the concept of cloud computing and sometimes virtualization. Virtualization is not cloud computing.Virtualization only extends cloud computing, by facilitating the use of underlying resources. If there would be such a high level of abstraction, where the cloud and the internet of things start using the virtualization to an even higher level, where entire operating systems are being accessed via the cloud and manage to eliminate the need to have an end user/consumer need of an access point, such a solution would indeed be seen as a remake of present day status-quo of computers and internet.

The concept of OSaaS is not new, as Linux already released CoreOS, under the form of OSaaS. If OSaaS would be used as the general consumer standard, with enough functionality to allow world wide resource sharing, the Internet of Things and the Cloud would indeed change beyond human comprehension.

The definition of cloud computing, given by NIST is “Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”. The definition for virtualization is the separation of a resource or request for a service from the underlying physical delivery of that service according to VMWare`s site. Since the cloud separates either the software or the hardware resources and manages to offer them separately to each customer in a metered fashion, we could look at these terms of cloud computing and virtualization as interchangeable or equal, if the virtualization would offer resources in a metered fashion. The abstraction would add another layer of requirements – the end user would not need an operating system to access the cloud resource. In this case, the personal computer would be a part of the internet of things (or the Internet of Everything, according to CISCO) and access the operating system resources over the web.

2. Present day Operating Systems and Internet of Things

An operating system definition revolves around managing hardware resources for applications and is the interface between the user and the hardware. The operating system does not:

Allow other threads from other computers, to run on the computer it is installed on, so it cannot use network resources to full capacity;
Dynamically control hardware resources between workstations, if supplemented;

The Internet of Things (apex or event horizon) is seen as the point when more devices are connected to the internet, than the population of the globe. It is predicted that in 2015 there will be 25 billion devices connected to the internet, for a population of 7.2 billion. If we were to assume that IoT is a living organism, the sheer number of device population overtakes the humans by a factor of 3.3, thus the world of computing is 3 times bigger than the human world. This alone would make the world of devices an unexploited resource, that if connected, could give the future a totally new perspective.

However, at this point in time, the devices:

Function on different platforms and the platforms cannot be integrated;
The operating systems themselves do not fully decouple the hardware from the software and are semi-dependent on the hardware to a degree, where its almost impossible to share resources over the internet;

Since the new directions in technology is studying nature and implement natural patterns into technology and infrastructure, the next logical step is to use natural patterns in developing the IoT and how the future of devices will be.

3. Why the OS?

The OS is the first level of intervention, where something can be introduced in order to change the way devices work. Also, modifications brought to the OS level can overcome hardware architecture differences.

Changing the OS to allow for devices to share hardware resources over the internet and transforming the cloud (or the Internet of Things), by applying a natural pattern to it, into a structure similar to that of a human society, where devices could be seen as independent decision cells, but allowing them to be grouped together into functional organisms, would radically improve the way we live.

4. The proposed concept

The following features are proposed as main attributes of OSaaS:

Totally decouple the OS from the hardware and allow for shared hardware resources, over the internet, much like a server environment would work in a private network;
Enable the end consumer to access the resource via the internet (cloud), based on a specific hardware identification system;
Enable the consumer to access the resource in a metered fashion;
The end consumer hardware becomes a resource of the IoT;
Selective hardware resource sharing over the IoT;

SaaS offers targeted software applications for the end consumer. PaaS offers hardware and software resources, usually to build other applications. IaaS offers the hardware, hardware management, storage and networking resources.

OSaaS would have to be a combination of all the three concepts, where the end consumer would actually provide the infrastructure, the software would be provided by the producer and the network automatically manages the resources and access, with the help of the operating system.

Virtualization technology offers the ability to support the distribution of OS and applications over any type of hardware system, while improving resource usage and security. The types of virtualization that are of interest for such an implementation are OS-level virtualization or hardware-level virtualization. Obviously, for the purpose of such a proposal, the usage of hardware-level virtualization is the preferred solution. This is because hardware-level virtualization handles the entire OS and application, while detaching both the OS and applications from the hardware.

In terms of metering the access to the OS as a resource, similar solutions already exist, so it all reduces to selecting and implementing a solution from an already existing wide range.

The users would be metered under a specific payment plan and would access the OS as a resource, either when needed, or non-stop access, based on a payment plan. This solution would require an authentication system which is hardware and software based, but the main security lair would have to require a hardware signature to offer access. Such systems already exist, where internet access is given by the NIC MAC address. This solution could be extended and complemented with other means, that could be integrated to CPU level. The user would download the OS after authentication and would login to use it, but after the subscription has ended, the entire OS would be deleted, moved to a cloud cache or simply inactivated.

Furthermore, such a solution would also integrate elements of OS level virtualization, where each application would run into its own virtual environment. This would allow dynamic allocation of resources. If such a solution would also allow running threads across CPUs, while slightly changing CPU architecture to allow such thread operations, then the way the Internet of Things works would truly change into something organic.

The OS in this proposed architecture would have to act as a virtual machine on its own, and the personal computer would become an usable component or an extension, on the web. This concept would be very close to para-virtualization. However the OS itself would not need a virtual environment to work in, as itself may include virtualization features so that the computer does not need an underlying virtual environment to function and access hardware resources. Furthermore, the personal computer would be able to run other processes and threads from other personal computers who need more processing power. Such an OS would be able to virtualize any type of PC resource: memory, hard drives, CPU, network.

Since the explosion of the internet, it has been discovered in a study done by a group of researchers in China, that the Internet doubles in size every 5.32 years, just like Moore`s Law. This makes the Internet, the biggest computer in the world. The parts are the computers of the consumers, while the information circulates in a free manner. If the internet would be compared to the physical body of a human, the information would be the blood circulating through the body. However some specific aspects of such an architecture would stand out – the information could be easily shared and the entire consumer work stations could be used as a collective resource, much like the human cell. Secondly, this approach would create a self-redundant organism, where availability of information and infrastructure would be virtually unlimited. Each PC would represent a cell that performs the same function, while a cluster of PCs would represent an organic functional structure.

5. Features and advantages

There is no limitation on what such an OS would have to offer in terms of functionality. Based on the deployment environment, this approach would increase the power and the value of computing, by simply making available more processing power, through the web. Only by designing such a solution, without additional features, such an OS would offer at least the following features and advantages:

Users can share hardware resources as a feature of the OSaaS (built-in or opt-in). Since virtualized environments can make available additional hardware resources, such an operating system would by default include the ability to use other PCs as extra-computing power. Such a feature would be well welcomed especially in corporate environments.

Easier recovery from failures, as the OS would simply be transferred as a copy of a standard blueprint, over the web. This could be achieved by having a set of features attached to computer, as the computer becomes a metadata set on the web. The supplier would therefore know already what are the hardware components on the computer and would simply automatically customize the OS to function on the configuration. In practice, installation of an OS is just the beginning of a setup, as the subsequent actions of updating, installing additional drivers and configuration takes more time than the OS installation.

Users can work both offline and online, but must authenticate online at a given time interval in order to continue the usage of the OS. This will almost eliminate the hacking and black markets built around illegal software sharing.

Eliminate unwated access to data, by simply shutting down an operating system. Such a facility would not completely eliminate all possibilities of unwanted access, by physically accessing the hardware, but would more than likely completely eliminate the access to data, if the OS would be shutdown on demand.

Data would still be available, even if the subscription would not be paid. The OS would simply be “migrated” or inactivated, without damaging data or other owned applications, on the host computer.

The most important reasons in implementing virtualized solutions are infrastructure consolidation and supporting mission critical areas, as specified by all major virtualization solution providers. However, virtualization does not seem to be so present in day-to-day consumer world. Such a solution would integrate the entire desktop environment in the cloud and facilitate better resource control and optimization, especially for data.

If the concept of this solution would be extended to include support for integration with specially designated server solutions for data backup, management and security, such an environment would offer a greatly improved private cloud solution to a corporate environment.

In the public domain, such a solution will offer long term benefits to the security status of the Internet traffic. For the proposed solution functionality, integrating in the OS operating system level virtualization functionality, would also allow for the elimination of IPR infringement. This would be achieved by an untapped feature of using OS virtualization – the ability to limit access to, or entirely remove the un-certified applications, running in the OS environment.

Implementing a back-up solution and cross-platform access of hardware resources for processor calls would improve the entire web processing capacity and would truly turn the internet into an internet of things.

6. Effects in the market

In the long run, both the technology suppliers and the consumers would win from such solutions. The implementation model for the OSaaS could mean any of the following (or a combination of them):

Pay as you go models, where the consumer would pay in a metered fashion, the access to the OS resources;
Any type of subscription model (monthly or yearly), where the user would pay an year subscription to use the OS or some specific traits of the OS. This model is not new, as the Office 365 is now sold under a subscription model.

VMWare`s online studies show that hardware costs were reduced by 72%, while only very few work environments are virtualized (36% of x86 servers are virtualized). In a corporate environment, the usage of such a technology, where the personal computer would turn into an usable resource of space and processing power, we could assume a substantial profit increase, by simply cutting infrastructure costs.

In the public domain, a Windows 8 license costs 49.99 £ (or 101$), on the Microsoft Store (data may slightly differ at the date of publication, as this article was written in March 2015). In the long run, adding the described functionalities to the OS itself, would more than likely increase the license cost. Distributing the costs under a new subscription model, would make the cost impact lower to the end consumer.

For the supplier, such an approach would more than likely improve real income simply by increasing the raw sale price. However, the implementation of such a technology could bring other cost cuts, like:

The need of a smaller implementation and distribution infrastructure. The OS itself can simply be downloaded over the web, once the subscription is done;
Elimination of the entire first level support team, by simply implementing some already existing self-healing/self-diagnostics functionality and simply allowing for self-repairing processes;

It is clear that there are numerous advantages for the suppliers simply by adding another layer of control into software distribution and increasing the profit out of sales. But in other areas like education, such a solution would truly show its value, by facilitating easy access to software and hardware resources.

In the research industry, such a solution would be instantly adopted, as it would allow for almost non-stop access to computing resources orders of magitude above publicly known data stats.

7. Conclusions

Though many people would criticise such a view on devices and how the future looks, the evolution of the IoT into an environment where information is not shared like a dry stream of data, but also the hardware can be used as a resource, seems natural.

How Can an Operating System Slow Down a Computer?

I was asked an interesting question recently. It is not only an interesting question but it is a very important one. The answer makes it easy to understand what happens to a computer that becomes slow or sluggish. Hopefully, this article will answer this question and point you in the right direction to help keep your computer fast.

The question was asked by a young woman who had talked to a geek friend of hers. This fellow told her it was her operating system making her computer respond slowly. He suggested she backup all her files, reformat her hard drive, and reinstall her operating system.

How an Operating System Slows Computer Processes

Actually, I believe his method would work but I know there is an easier way. Before I get into this easier way, let’s talk about two ways an operating system can slow down a PC. They are:

Upgrading to the operating system with an older PC and,

Having registry corruption build up in the operating system’s registry.

Of course, the first problem can only occur if you have changed the operating system on your PC or upgraded to a newer one. The fact of the matter is each Windows operating system is larger than its predecessor and so the computer ends up with less free resources than it had when the old OS was running it. Fewer resources equals a slower computer; simple.

Registry Develops Corruption

Also, fairly simple is the topic of registry corruption. Every Windows operating system uses a registry to keep track of all parts of the computer. It also keeps track of all files added and moved on your hard drive. While this is an oversimplified explanation of a Windows registry, it does show that everything you do on your computer goes through the registry.

There are millions of steps needed to perform computer operations. Over time, registry files become bloated. Because of this, the steps needed to do operations can multiply. The result of this multiplication is your computer needing to wait as your microprocessor looks long and hard in the registry to find what it needs. The computer would have been able to do this operation quickly if the registry had all its fat cut out.

The Registry is an Integral Part of the OS

The registry clearly is a part of the operating system and when it needs to be cleaned out, it will cause the computer to be slow. It may also cause a computer to freeze and crash.

Spyware, adware, viruses and other parasites will also cause a computer to slow down. However, they are not part of the operating system; they are programs. They run without you realizing it and use your computer resources. In other words, they steal the computer’s speed.

This is similar to when a large software program is added to a PC. When it runs, the computer may be slow. More RAM may be the answer to this problem. However, more RAM won’t help registry corruption; at least not very much. Registry corruption needs to be removed.

Doing so will restore the operating system to its svelte self and thus computer speed will return. Using a commercial registry cleaner is usually the best way to go about this. Actually, doing a reinstall as the geek friend told the young lady mentioned above, is a last resort and not usually needed.

A Single-User Operating System And A Multi-User Operating System

A single-user operating system

We are all familiar with the concept of sitting down at a computer system and writing documents or performing some task such as writing a letter. In this instance there is one keyboard and one monitor that you interact with.

Operating systems such as Windows 95, Windows NT Workstation and Windows 2000 professional are essentially single user operating systems. They provide you the capability to perform tasks on the computer system such as writing programs and documents, printing and accessing files.

Consider a typical home computer. There is a single keyboard and mouse that accept input commands, and a single monitor to display information output. There may also be a printer for the printing of documents and images.

In essence, a single-user operating system provides access to the computer system by a single user at a time. If another user needs access to the computer system, they must wait till the current user finishes what they are doing and leaves.

Students in computer labs at colleges or University often experience this. You might also have experienced this at home, where you want to use the computer but someone else is currently using it. You have to wait for them to finish before you can use the computer system.

A multi-user operating system

A multi-user operating system lets more than one user access the computer system at one time. Access to the computer system is normally provided via a network, so that users access the computer remotely using a terminal or other computer.

In the early days of large multi-user computers, multiple terminals (keyboards and associated monitors) were provided. These terminals sent their commands to the main multi-user computer for processing, and the results were then displayed on the associated terminal monitor screen. Terminals were hard-wired directly to the multi-user computer system.

Today, these terminals are generally personal computers and use a network to send and receive information to the multi-user computer system. Examples of multi-user operating systems are UNIX, Linux (a UNIX clone) and mainframes such as the IBM AS400.

The operating system for a large multi-user computer system with many terminals is much more complex than a single-user operating system. It must manage and run all user requests, ensuring they do not interfere with each other. Devices that are serial in nature (devices which can only be used by one user at a time, like printers and disks) must be shared amongst all those requesting them (so that all the output documents are not jumbled up). If each user tried to send their document to the printer at the same time, the end result would be garbage. Instead, documents are sent to a queue, and each document is printed in its entirety before the next document to be printed is retrieved from the queue. When you wait inline at the cafeteria to be served you are in a queue. Imagine that all the people in the queue are documents waiting to be printed and the cashier at the end of the queue is the printer.

What Is an Operating System and What Does It Do?

What is a computer operating system and where can I find a list of them?

The question “What is an operating system?” is one I get asked often and I have even been told in the past while trying to sort out a customer’s problem that their operating system is Google when in fact that is the browser they are using not the operating system. (Google does have an open source operating system called Chrome OS I should state) That seems to be the problem people but computers and no one ever tells them the basics of what they are using. Once paid for you are kind of forgotten and left to fend for yourself.

So lets clear it and go through the main operating systems and exactly what they are and do.

What operating systems are there??

There are many different operating systems out there but the ones you will be familiar with by name will probably be:

Microsoft Windows 95

Microsoft windows XP

Microsoft windows ME

Microsoft Windows Vista

Microsoft Windows 7

Microsoft windows 8 (due for release later this year possibly October)

Mac OS 8

Mac OS 9

Mac OS X

Solaris

Ubuntu

Fedora

Open Suse

Free BSD

Symbian

Android

Palm

The list goes on but most of the well-known ones are there.

Ok but simply what is an operating system?

It is a complex set of programs that are designed to manage and control your computer hardware resources and software. This means they can provide services to programs you run on your computer.

OK so maybe that was not that simple. Think of it as the middle man between your physical hardware in your computer and the game or software you want to run.

You open your game or your program and this could be the conversation between your game/program, windows and the hardware.

Program: Hey windows I want to run can you sort me out some resources.

Windows: Sure what do you need?

Program: I could do with a bit of memory, a bit of processing power and some place to store my setting if that’s ok?

Windows: Let me have a chat with hardware and see what we can do. Program Pete: Cheers

*Windows goes to talk to Hardware*

Windows: Hey hardware hows it going down there? Program Pete is at it again “get me this get me that” do you have some free resources?

Hardware: He never leaves me alone does he. Tell him he can use 100% of the processor if he needs it as nobody else is using it at the minute but if anti-virus Annie comes in he will have to share it with her. Tell him he can have half the memory too and as much storage as he wants within reason.

Windows: Cheers hardware I will let him know and allocate it to him

*Windows goes back to Program Pete*

Windows: Right Pete here is what I can do for but is someone else comes along you are going to have to share the resources.

*Uri USB is plugged in and anti-virus Annie wakes up*

URI and Annie together: Can we please have some resources!!

Program Pete: *sigh* now its going to take me a nano second longer to do my task because I have to share with those two

And so the conversation continues….

It may sound silly but if you want to make it really basic this is pretty much what is happening although granted how it happens is very complex. Without the operating system the programs you use would not be able to run as they would not be able to talk to the hardware which is why you will find pretty much every desktop computer, laptop, mobile phone, iPad smart phone has an operating system.

Fix Your Network with Panasonic PBX System

Communication is the key success factor for any business. Phone systems can perform a number of functions that can prove beneficial for the business. They can help in establishing better communication with the various stakeholders of the business.

While running a small business a lot of things are required to run the business perfectly. In this article I’ll emphasize only on Phone systems because these systems are quite necessary to communicate with your clients, customers and other business parties.

Before starting a business it is quite necessary to buy a suitable system for communication. There are numerous kinds and qualities of communication systems available in the market. Sometimes it became quite difficult to find the appropriate system for your business. These systems allow you to make connection via phone to the local and overseas buyers and sellers.

Panasonic PBX system is one of the most suitable and affordable system for communication with other business partners and clients either they are in the same country or abroad. By using this system you can make numerous extensions for communication which is also very helpful to expand your business world widely. It is very easy to transfer the calls you are receiving on your business numbers to other phone numbers including mobile phone numbers. There is no need to buy expensive hardware to enhance the working of these PBX systems.

In the end, by acting on these simple techniques you can easily buy appropriate communicating systems of telephone at reasonable prices. Panasonic PBX system can be an important tool for any business receiving large volumes of calls every day. Southern Voice & Data company offers business phone system solutions across.

All About Operating Systems, Their Uses and Importance

An operating system can be considered as the base of any device that you can interact with. It may be your laptop/personal computer on which you are reading this or may be your personal phone, iPhone or any personal, commercial or home based device that you have and use it in your daily life. Now, let us know more about what it is and how it works.

It is basically a software component, which acts as an interface between the hardware device like the computer/laptop and you. The operating systems can be broadly classified into four types depending on the applications supported by them and the type of computer systems they control. They are: Real Time OS, Single User-Multi-tasking, Single-user-single task, and Multi-user.

This operating system component of your computer enables you to have a quick and easy interaction with the hardware. Since, the hardware cannot understand the English language there must be something to make it interactive and this is exactly what an OS does and that too very efficiently. It only understands the binary language, but at a faster rate. You will be able to do your entire personal or impersonal tasks with the help of the operating system. It is usually different for different types of hardware and they are as mentioned below:

Operating systems for mobile / handheld devices

As you know, an operating system is necessary for any device to run and the functionality of them depends upon the device for which they are developed by the group of developers. A mobile that works for all the mobile devices is called mobile OS (operating system). Various mobile hardware manufacturers have developed their own OS for their mobile phones.

Various corporations present a number of handheld devices for the users. All of them have their OS developed by themselves. Similarly, all other companies that offering their own handheld devices or mobile phones configure their devices in such a way that no other company’s OS could work with them. Today, the mobile OS have become capable of computation equal to the personal computers.

Operating system for computers / laptops

Operating system is also developed and used differently with all types of the non-moving computing devices. They are developed basically in following the base platforms or in simple language can be understood as the categories. First one is under Linux platform and the second is UNIX and the third one is windows environment or windows platform. Linux has been developed by various freelancers and hence, it comes under open source and free software development and distribution scheme.

A Single-User Operating System And A Multi-User Operating System

A single-user operating system

We are all accustomed with the abstraction of sitting down at a computer arrangement and autograph abstracts or assuming some assignment such as autograph a letter. In this instance there is one keyboard and one adviser that you collaborate with.

Operating systems such as Windows 95, Windows NT Workstation and Windows 2000 able are about individual user operating systems. They accommodate you the adequacy to accomplish tasks on the computer arrangement such as autograph programs and documents, press and accessing files.

Consider a archetypal home computer. There is a individual keyboard and abrasion that acquire ascribe commands, and a individual adviser to affectation advice output. There may aswell be a printer for the press of abstracts and images.

In essence, a single-user operating arrangement provides admission to the computer arrangement by a individual user at a time. If addition user needs admission to the computer system, they accept to delay till the accepted user finishes what they are accomplishing and leaves.

Students in computer labs at colleges or University about acquaintance this. You ability aswell accept accomplished this at home, area you wish to use the computer but anyone abroad is currently application it. You accept to delay for them to accomplishment afore you can use the computer system.

A multi-user operating system

A multi-user operating arrangement lets added than one user admission the computer arrangement at one time. Admission to the computer arrangement is commonly provided via a network, so that users admission the computer accidentally application a terminal or added computer.

In the aboriginal canicule of ample multi-user computers, assorted terminals (keyboards and associated monitors) were provided. These terminals beatific their commands to the capital multi-user computer for processing, and the after-effects were again displayed on the associated terminal adviser screen. Terminals were hard-wired anon to the multi-user computer system.

Today, these terminals are about claimed computers and use a arrangement to forward and accept advice to the multi-user computer system. Examples of multi-user operating systems are UNIX, Linux (a UNIX clone) and mainframes such as the IBM AS400.

The operating arrangement for a ample multi-user computer arrangement with abounding terminals is abundant added circuitous than a single-user operating system. It accept to administer and run all user requests, ensuring they do not baffle with anniversary other. Accessories that are consecutive in attributes (devices which can alone be acclimated by one user at a time, like printers and disks) accept to be aggregate amidst all those requesting them (so that all the achievement abstracts are not abstruse up). If anniversary user approved to forward their certificate to the printer at the aforementioned time, the end aftereffect would be garbage. Instead, abstracts are beatific to a queue, and anniversary certificate is printed in its absoluteness afore the next certificate to be printed is retrieved from the queue. When you delay inline at the cafeteria to be served you are in a queue. Imagine that all the humans in the chain are abstracts cat-and-mouse to be printed and the accountant at the end of the chain is the printer.

Should You Use an SEO Agency for Your Business?

8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!

Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.

Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.

Since, paying a search engine to place your business website at the top of its list doesn’t come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine’s results page.

Why You Should Hire a SEO Agency?

Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.

While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.

The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?”

Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.

Benefits of Using SEO

One of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.

Target Traffic

While businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn’t really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.

Get a Well-Made Business Website

Even though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.

Cost Effectiveness

The fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business’s product or service, it still is very expensive, especially for start-up businesses. By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.

Using SEO Best Practices

Hiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.

Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website’s ranking, but eventually lead to your website having to pay penalties.

Access to Latest SEO Techniques

Needless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.

Cutting-Edge Tools

Keeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it’s using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.

Comprehensive SEO Knowledge

As mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.

Bottom Line

Lastly, search engines like Google realize all too well that websites that don’t add value to a searcher’s experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you’ve used spam to get a higher page ranking.

The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely!

10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.

There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:

Site Evaluation Guide

Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

Tools in Figuring out Keywords

What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.

Cost Structure

A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn’t ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.

The Timeline

Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.

An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.

SEO Technique

What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.

An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google’s indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.

Providing Targeted Traffic

Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.

You don’t want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.

Transparent Deliverables

A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what’s being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.

Reporting

A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.

Performance Guarantee

Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.

These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don’t pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.

THE NEXT STEP IS YOURS.

Newman Ramirez is a Digital Marketing Consultant at Sakal Marketing Solutions, LLC.
At Sakal Marketing Solutions, we offer the best internet marketing and mobile marketing services to make your business grow by acting and deciding diligently and intelligently. We do the hard work to prosper your business because we love what we do and we care for you.
YOUR SUCCESS IS OUR BUSINESS.

What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.